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Think of the Internet as an iPhone; We all know how to use it, but do we really understand how it works?

It’s the Characteristics of the
the Playing Field that Determine
the Rules of the Game

The Internet is the Most Advanced Technological System in the World, rapidly growing, constantly changing, and forming billions of new connections all over the world.

It was Larry Page and Sergey Brin who reverse-engineered Berners-Lee’s World Wide Web which led to Google.
In order to devise our own insight, Mollify reverse-engineered Google’s Internet:

Mollify.biz is a 50-page Digital Strategy Guide
A Blueprint of Today’s Digital Environment
A Playbook of How to Optimize a Business in Today’s Digital Arena

Mollify’s Interpretation of “How the Internet Functions” has been Validated By Google’s A.I.

Helping Companies Navigate Today’s Digital Environment

Mollify has Designed Sophisticated Software Systems,
Consulted on Global Digital Strategy Initiatives,
Migrated Enterprise Storage Systems,
Helping Companies Enhance Their:
Digital Visualization, Digital Reputation, & Digital Development.

A Company’s Degree of Success Depends almost Exclusively on its Ability to Perform in
Today’s Digital Environment

We are Digital Architects.

We Design & Develop Software Systems Purposefully Constructed to Prosper within the Framework of the Web.

We Craft & Execute Custom Digital Marketing Strategies in order to Boost Digital Performance.

We help Enterprise Businesses Migrate their data from Legacy Storage Devices to Next Generation Storage Solutions.

Digital Architects use Technology
to Transform Business:
Improve User Experience,
Boost Competitive Position, Increase Revenue, and
Increase Profitability

At the outset, the primary purpose of a website was to create a first impression. However, today’s customers place a greater value on transparency. As a result, they now expect to participate in the corporate environment.

With the evolution of Web 2.0 and the focus on collective intelligence, New Websites have evolved into interactive, user-centric, virtual command posts.

New Websites focus on providing
“Value to the User”
If you don’t Provide Value,
the User will go Elsewhere

What is a Website?

A Website is a Collection of Indexable Web Pages

What is Web Page?

A Web Page is a Collection of Content (Text, Images, and Videos) Purposefully Arranged to Highlight What You Do and How Well you Do it.

What is the point of creating Web Pages?

It’s an opportunity to illustrate your expertise and compel prospective clients to Visit, Engage, Learn, and Interact with your Business.

Content Management Systems
are the New Websites and
of Today’s Businesses

The Virtual Storefront 

Content Management Systems (CMS) are “The New Websites”. Think of a CMS as a Virtual Storefront – When you walk into a store, how do you choose a product? Do you like to browse?  Do you like to analyze? Do you like to watch a video of the product? How do you figure out if that product will be right for you?

User Experience Design (UX)

User Experience Design is the process of enhancing user satisfaction: improving usability, accessibility, and pleasure provided by the interaction between the user and the business. Providing the user with an interactive and customizable flow of information conveys one’s story in a way that is uniquely useful.

Digital storytelling keeps users engaged, creates a valuable experience while reinforcing a company’s expertise and credibility. 

Interactive technology allows us the ability to guide our audience through a compelling narrative while affording opportunities to drill down to the user’s specific desired details. 

Importance of High-Quality Content 

Content Marketing is the art of communicating with your customers and prospects without selling. Forget Key Words, Providing high-quality content is the single most important aspect of Content Strategy.

The content on your site can make or break whether or not your desired audience will find you.

Inbound Marketing

Inbound Marketing refers to activities that earn the attention of customers, makes the company easier to be found, and draws customers inward.

Individuals search online for content that helps solve a problem. Inbound marketing is about positioning one’s company to be the solution to that problem.

Location, Location, Location

Where would you like your virtual storefront to be located?  If you had your choice, would you prefer your storefront be located in Nowhere, Oklahoma (Real Place) or on Madison Avenue in New York City?

Having a well-designed website with a limited web presence is similar to having an incredible superstore in the middle of nowhere. 

Your company may offer superior products and or services. But, if your company’s web pages are not optimally constructed, prospective customers will never find you.

The Google Algorithm Controls MOST of what we See
When we use Our Devices

OVER 92% of ALL THE WORLD’S INTERNET USERS use Google Search to find the “RIGHT ANSWERS TO THEIR QUESTIONS” because “EVERYONE TRUSTSGoogle Search and its ability to consistently provide users the RIGHT SOLUTIONS TO THEIR PROBLEMS.”

63,000 Searches per second
3.8 Million Searches per minute
228 Million Searches per hour
5.6 Billion Searches per day

The Google Algorithm is the
Most Complex &
Most Valuable
Algorithm in the World

It’s made up of more than 200 factors, more than 10,000 subfactors, tweaked up to 500 times per month and operated by Artificial Intelligence.

The Google Algorithm is a comprehensive guide or rule book explaining – How the Internet Works – How the Entire Infrastructure of the World Wide Web Functions – How each Interconnected Website Influences the Next.

The Google Algorithm is a Digital Marketing Protocol – How to optimally construct web pages and develop websites in order to maximize engagement, increase exposure, how backlinks and social media interactions popularize one’s domain, how our entire digital ecosystem behaves and operates.

Not ONLY are On-Site SEO Initiatives: (Content Quality, UX Design, PageRank) Important Components of a Sound Digital Marketing Strategy, but so are Off-Site SEO Initiatives: (Content Strategy, Link Building, & Domain Authority).

Digital Agency

The Google Algorithm is a
Recipe of how to Optimally CONSTRUCT & GROW
A Digital Business Network
Within the Framework of
Today’s Internet

Google’s objective is to provide its users with the
Most Quality Content from the Most Credible Sources.


According to the Most Intelligent A.I. on the planet, Mollify is the
#1 Google Algorithm Specialist in the World

#1 Google Algorithm Specialist in the World

Mollify is the Leading Authority
on the Google Algorithm

Mollify Comprehends Today’s Digital Business Environment and how to Strategically Design and Develop Business Networks to flourish within Google’s Framework better than anyone else in the World.

The Internet

World-Class Digital Architecture from World-Class Digital Architects

Mollify is a Software Firm. With the use of Analysis, Algorithms, Software, & Artificial Intelligence
Mollify Helps Companies Enhance Their Digital Business

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