Systematic UX Design Process

Research - Empathize - Create - Test - Develop

Understand Requirements of Project

Brand - How does the Project Align with the Mission (Goals)?

User - What Problems are they facing?

Research – Meet the User 

Qualitative Analysis (Non Numerical) Meanings – Concepts – Definitions – Characteristics – Descriptions – Metaphors 

Quantitative Analysis – Statistics – Mathematics – Probabilities – Computational 

  1. User Demographics 
  2. Define User Goals
  3. Define User Challenges
  4. Define Metrics & Form Hypothesis 

Empathize - Be the User 

  1. User Personas 
  2. User Scenarios
  3. User Testing 
  4. User Experience Map 

Create - Make it Simple 

  1. Wireframes
  2. Moodboard
  3. Mock-ups
  4. Style guide 

Test - Data Doesn't Lie 

  1. Usability Tests
  2. Review Metrics
  3. Track Usage
  4. Inform Next Iteration 

Develop - Stick to the Design 

UX Strategy

UX Strategy

6 Keys to Successful Experience Design

6 Keys to Successful Experience Design

Customer Journey Map

Customer Journey Map


2 Week Agile Sprints

Commitment - Focus - Respect - Courage - Openness - Transparency - Inspection - Adaptation


The Evolution of Sales & Marketing

Product Marketing - Solution Selling - Challenger Methodology

1st Era of Marketing: Product Marketing

Hi Mr. Customer, here is my Product, here are the Features, this is how it Functions, and here are the Benefits. Infomercials still use this concept to market their product. After a few minutes of communicating the features, functions, and benefits, they hope that the information presented will motivate you to call and order.

The Second Era of Marketing: Solution Selling

Solution selling is about matching the needs of a customer to a particular product. Through a series of questions, my objective was to find out what kept my clients up at night, what areas of the business were causing headaches. Once you are able to pinpoint areas of displeasure, it will be much easier to then present a product which provides a true solution to an area of need.

The Third Era of Marketing: Challenger Methodology

You're Either in Sales or Sales Support: Marketing is there to make Sales Successful!

You don’t ask what’s keeping your customer up at night, you tell them what is keeping them up at night.
The Goal should be to Build Trust by Giving them Something that will Help Them, Something that they want to Learn More About. 
Content Should be Relevant to Help the Client.

Customers are so well informed because of the amount of data they have access to; they already know what keeps them up at all night: they’ve completed all the research, seen all the spec sheets, already know what they want.

More educated buyers have different expectations:
- How is the product made?
- How will the product impact the consumer?
- More of Value-Based Consumption

Historically, Most Brands did not Know, nor did they care what people were thinking.
Then, A Competition Began, Who Could Tell the Best Story?

Transparency has Become One of the Most Important Components of Successful Businesses.  
Consumers want to know what your Company is Doing, How Your Company is Making the Product.

Therefore, it is Key to be Interesting to the Buyer, Give them Something of Value that is Relevant to Them.
An example of this is explaining to your customer how your products are made and their impact on the environment.

The New Sales Cycle Begins & Ends Online

When You’re in Need of a Product or Service to Help Solve a Problem, What is Your First Step?

Do you Immediately Pick up the Phone and Call the First Vendor You See?

Or, Are you like Over 90% of the World’s Internet Users (Over 4 Billion People) who Turn to Google to Help Find the Right Solution to Your Problem? 

Individuals Search Online for Content that Helps Solve a Problem; Inbound Digital Marketing is About Positioning your Company to be the Solution to the Searcher’s Problem.

What’s More Important than the Content on Your Company’s Website?

At the Outset, the Primary Purpose of a Website was to Create a First Impression. However, Today’s Customers Place a Greater Value on Transparency. As a Result, They Now Expect to Participate in the Corporate Environment.

With the Evolution of Web 2.0 and the Focus on Collective Intelligence,

New Websites have Evolved into Interactive
, User-Centric, Virtual Command Posts;
They Now Allow Prospective Customers an Opportunity to Visit, Observe, Learn, & Engage with Your Business.

User Experience Design Focuses on Providing “Value to the User”.

If you Don’t Provide Value, the User Will Go Elsewhere.

UX Design is the process of Enhancing User Satisfaction: Improving Usability, Accessibility, and Pleasure Provided by the Interaction Between the User and the Business. 

Providing the user with an INTERACTIVE, CUSTOMIZABLE, FLOW OF INFORMATION Conveys One’s Story in a way that is Uniquely Useful. Interactive Technology Allows Us the Ability to Guide our Audience through a Compelling Narrative while Affording Opportunities to Drill Down to the User’s Specific Desired Details.

Digital Storytelling Keeps Users Engaged - Creates a Valuable Experience - While Reinforcing A Company’s Expertise & Credibility.

No Longer Does Today's Customer Seek out a Sales Person to Help them Find the Right Solution to Their Problem,

"The New Customer” uses "Digital Content" to Convince Themselves Which Vendor Will "Provide The Best Solution". 

UX Design Projects

Layout - Spacing - Flow - User Stories - Optimize Engagement

Case Study #1


100-Page Web Application Dedicated to Marketing the Services of Mollify - UX Design - UI Development - Digital Strategy - Data Migrations

Take a Look!

Case Study #2

Forest Orthodontics

55-Page Web Application Dedicated to Marketing the Services and Philosophy of One of a Kind Forest Orthodontics and Pediatric Dentistry

Take a Look!

Case Study #3


45-Page Web Application Dedicated to Marketing the Services and Digital Strategy of One of the Premiere and Safest Cloud Solutions Provider in New York

Take a Look!

Case Study #4

Shoreline Pools

50-Page Web Application Dedicated to Marketing the Services and Philosophy of Fairfield County's Premiere Swimming Pool Company

Take a Look!

Case Study #5


25-Page Web Application Dedicated to Marketing the Services and Philosophy of One of the Most Ambitious Global Relief Efforts

Take a Look!

Case Study #6

Big Billions

25 Page Web Application Dedicated to Marketing the Services of Big Billions - One of NYC's Hottest Financial Advising Firms

Take a Look!

Big Billions