When – Phase I – Project Began March 2014 – Jan 2015 (9 months)
Phase II – June 2018 – Dec 2018 ( 6 Months)
Contribution
– Performed Extensive UX Research
– Performed 80 – 90% of the UX Design
(Site-Mapping – User Flow – Task Flow)
– Performed 70 – 80% of the UX Analysis
(Journey Mapping)
– Performed 80 – 90% of the Content Strategy
– Performed 50 – 60% of the Content Creation
Starting Point – Basic 12-page website
Modest Web Traffic
Very Low Engagement Rates
End Point – 50 – Page Content Management System
Web Traffic: Increased 55%
Engagement Rates: Increased Over 60%
Who is the audience?
Primarily – Mothers (Age 35 – 50)
Children – (Ages 9 – 14)
What are we trying to accomplish?
- Illustrate Expertise
- Compel Users to Visit
- Compel Users to Engage & Interact with the Business
Primary Objective – Convert Users into New Patients
Why do users care?
Parents are looking for Information on “How to Improve the Look and Health of their Children’s Teeth.”
Forest Orthodontics would like to position themselves to be the solution to this problem and Help provide Information and Care for these kids.
How to Accomplish Objective – Tell a Better Digital Story than the Competitors
Agenda: Tell the Best Digital Story Possible
(Within Timer Parameters & Budget)
