Google User Interaction Factors – Google Algorithm
1. Organic Click Through Rate for a Keyword: Pages that get clicked more in CTR may get a SERP boost for that particular keyword.
2. Organic CTR for All Keywords: A page’s (or site’s) organic CTR for all keywords may be a human-based user interaction signal.
3. Bounce Rate: Not everyone in SEO agrees, bounce rate matters, but it may be a way of Google to use their users as quality testers (pages where people quickly bounce is probably not very good).
4. Direct Traffic: It’s confirmed that Google uses data from Google Chrome to determine whether or not people visit a site (and how often). Sites with lots of direct traffic are likely higher quality than sites that get very little direct traffic.
5. Repeat Traffic: They may also look at whether or not users go back to a page or site after visiting. Sites with repeat visitors may get a Google ranking boost.
6. Blocked Sites: Google has discontinued this feature in Chrome. However, Panda used this feature as a quality signal.
7. Chrome Bookmarks: We know that Google collects Chrome browser usage data. Pages that get bookmarked in Chrome might get a boost.
8. Google Toolbar Data: Search Engine Watch’s Danny Goodwin reports that Google uses toolbar data as a ranking signal. However, besides page loading speed and malware, it’s not known what kind of data they glean from the toolbar.
9. Number of Comments: Pages with lots of comments may be a signal of user-interaction and quality.
10. Dwell Time: Google pays very close attention to “dwell time”: how long people spend on your page when coming from a Google search. This is also sometimes referred to as “long clicks vs short clicks”. If people spend a lot of time on your site, that may be used as a quality signal.
Google User Interaction Factors are 10 of 200 Total Algorithm Factors. Here is a breakdown of the rest of Google’s Algorithm Factors.
The Google Algorithm is the Most Complex and Most Valuable Algorithm in the World. It’s made up of more than 200 factors, more than 10,000 subfactors, tweaked up to 500 times per month and operated by Artificial Intelligence.
The Google Algorithm is a comprehensive guide or rule book explaining – How the Internet Works – How the Entire Infrastructure of the World Wide Web Functions – How each Interconnected Website Influences the Next. It’s a Digital Marketing Protocol – how to optimally design & construct web pages/websites in order to maximize engagement, increase exposure, how backlinks and social media interactions popularize one’s domain, how our entire digital ecosystem behaves and operates.
The Google Algorithm is a recipe of how to optimally CONSTRUCT & GROW a Digital Business Network within the Framework of Today’s Internet.